ABOUT THE BOOK

From its humble beginnings in Mount Pleasant, Michigan, in 1916 through today, Auto-Owners Insurance has grown from a company that wrote only auto insurance, only in Michigan, into a Fortune 500 company that ranks 17th nationally in written premium.

How did that happen? In “100 Years of Service and Success – 1916-2016,” author Roger Looyenga explains who the people who led the Company in its formative years were, along with the reasons behind the decisions they made that helped make Auto-Owners Insurance one of the nation’s leading insurance carriers.

Relying on his 38-year career at Auto-Owners – including the last four as CEO – Looyenga adds depth and texture to the Auto-Owners story. He also points out how the Company’s 10 core values helped shape decisions throughout its 100-year history that have led to its success.

Looyenga leads the reader through the Company’s ups and downs – from the dark days of the Great Depression and struggles in the early 1960s through its rapid rise in the 1980s that has carried over to today – to paint a comprehensive picture of Auto-Owners Insurance’s past and how it is poised to succeed in the future.

ABOUT THE BOOK

COMPANY. SERVICE. SUCCESS.

A LOOK INSIDE

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